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Selling a Home

Selling A Home Or Real Estate In Oregon

If you’re thinking of selling your home in Oregon, or just curious what your home is worth then come to Coldwell Banker Pro West. We as qualified professionals in real estate market in Oregon, will give you the best chances of selling your home quickly and for the best price possible.

Selling a home is one of the biggest events in your life. As experienced real estate professionals, we will sell your home at the best possible price, negotiating the terms and conditions as quickly as possible. We help you take informed decision from setting the right price to advertising and negotiating.

List your Oregon real estate property for sale with Coldwell Banker Pro West and take advantage of effective advertising and additional exposure. Create the listing once and gain great exposure for it to serious home buyers. Selling your home is a process that can be made easier by taking the right steps. Here are some things you can do to ease the Oregon home selling experience.

Selling Tips

6 Things Sellers should know before they list

Trulia Staff, January 27th, 2014, Trulia Pro Blog

In a market where home inventory is low and demand is soaring, your sellers may think that their home will move in mere minutes–and at a price that defies even the loftiest expectations. When left untethered, these dreams of big prices and warp speed sales can spell disaster–and major disappointment–for you and your clients.

Don’t worry! You’re not doomed to this fate. With a few smart, premeditated steps you can head-off seller miseducation and common misconceptions and start your client on the path to a successful sale from the get-go. Here are six scripts and simple talking points that your sellers need to know before their home hits the market.

1. Staging matters–big time!

Every agent knows the old adage, “Homes that don’t show well don’t close well.” But still, time and time again we see sellers rail against the time and cost associated with staging a home. Afterall, if they love their home as it is, why shouldn’t everyone else? This is a situation where sometimes showing trumps telling. If you have a particularly stageing-averse client, take them on a two-home showing; one where the home is staged and one where the home is not.

Be sensitive, but firm. Their decor may be a beautiful expression of their personality, but sometimes less is more. You can also download and share Trulia’s 10 Hardcore Staging Tips for Sellers so that they can reference it before every open house.

2. The market sets the price, not the owner 

It’s understandable that many home sellers think that their home is above the price that the market dictates. Sentimental value often translates into an inflated sense of the home’s worth, but when it comes price, the winning opinion is always the market’s opinion. You know it’s impossible to effectively price a home without taking into account the competition. Unfortunately, too many sellers don’t.

First, it’s essential to determine how much the seller thinks their home is worth. If their expectation is wildly inappropriate, it may be worth taking the clients to see a home that is on the market and priced at their expectation. Then, take the seller to a comparable home that is priced similarly to where you feel their home should be priced. Take the time to both educate them on the competition and give them expert home pricing tips to help them understand your pricing strategy.

Need more resources?

Download and share Trulia’s home pricing tips handout

Send the seller their Trulia home estimate report, which uses market data to create a customize report.

3. Small renovations may mean big bucks later

In many cases, the cost of a home repair is less expensive than a potential buyer perceives the cost of the repair to be. If buyers over estimate the cost of fixing the problem, it may negatively impact the offer amount and end up costing the seller more in the long run. Be upfront with your seller clients when you spot unsightly blemishes that could cost your clients the deal.

Before you list and start marketing the property, counsel your sellers on the improvements you know will make a difference when it comes to price. If you need a starter list of simple ways to boost a home’s value and its showing potential, download our guide on the 10 ways to boost your home’s value.

4. Incentives can help close the deal faster

Offering practical incentives might not sound sexy, but those that fill legitimate buyer needs have the power to differentiate a listing from the competition and attract just the right attention needed to get the home sold for the right price.

Talk to your sellers early about how they might be prepared to sweeten the deal if the right offers don’t come rolling in. Talking incentives early and building them into the marketing plan can arm both agent and seller with the ammunition to jump potential marketing hurdles and beat out the competition for a fast sale.

If you need help deciding what incentives help sell homes check out this popular home seller handout on the Top 4 Incentives that Sell Homes.

5. Serious buyers never stop the hunt

Too many sellers see the winter months as the slow season. The reality is, there are plenty of upsides to listing and marketing a home when everyone else is taking a break.

Check out and share our free agent download 5 Unexpected Upsides to Off-Season House Hunting to show your clients that holding off on listing could ultimately make selling harder than it has to be.

6. Real estate is a local business

The last few years have turned real estate headlines into high-profile news. Home prices are on the rise. In fact, last month home prices were up 11.9% over the year past. While this is great news for the country as a whole, be sure to remind your sellers that real estate is a local industry and that asking price isn’t everything. To do this, consider posting your own local market updates on your personal real estate blog.

In addition, check out and use these tips for showing your clients the difference between asking and listing price in your local market. For many sellers, seeing the numbers is just the ammo they need to agree to the right price.

Now we want to hear from you! Tell us! What would you add to the list of seller must-knows?

In a market where home inventory is low and demand is soaring, your sellers may think that their home will move in mere minutes–and at a price that defies even the loftiest expectations. When left untethered, these dreams of big prices and warp speed sales can spell disaster–and major disappointment–for you and your clients.

3 soothing insights for anxious first-time sellers

I grew up just a couple of hours from Disneyland. So as a kid, one of my greatest joys (and greatest anxieties) revolved around the Pirates of the Caribbean ride (this was pre-Johnny Depp, folks). I loved that ride – especially the big drop at the end – but I also feared that ride, especially the big drop at the end. Fast forward a couple of decades and I found myself standing in line for the ride with my own kids, with bated breath and anxious fear/anticipation. We got on and I continued to hold my breath. Just a few minutes later, we sailed gently back to the starting point.

I walked up to an attendant and asked: “When did they take the dip out?” The guy looked at me quizzically and said that the ride’s course had never been changed. The ride didn’t change. But I had – I had grown taller, and so my perspective had shifted. Nothing about the ride was worth even a moment’s anxiety now that I’d grown taller and impervious to the dips and twists and turns.

Selling a home is a bit like Pirates of the Caribbean was to me. It’s one of those life experiences that comes only after a long period of anticipation, and has lots of twists and turns. And – especially on your first ride – it occasions lots of breath-holding moments where you can do little but wait and see how your decisions will turn out.

But that doesn’t mean you have to experience your first time selling a home as a full-time emotional roller-coaster for the duration.

Here are a few perspective shifts that can minimize the anxiety and maximize the outcomes of your first home-selling experience:

1. It only takes one

The goal of your pricing, marketing and property preparation efforts should be to give your home as much appeal to as broad a segment of qualified buyers as possible. That’s why, if you read this blog often, you’ve heard me beg and plead for you to get rid of your sequined kitty cat tiles and turn your dedicated jai-alai court back into 3 bedrooms before you list your homes for sale: highly personalized customization can often limit your home’s appeal. The chances you’ll find another buyer who has always wanted a series of permanent shrines to Twinkies surrounding the headboard nook in the master bedroom are, simply put, slim.

That said, don’t get discouraged if you set what your agent feels like is a rational list price, have a well-attended open house, show your home to 10 buyers and the sun goes down with no offers. You might have heard some other seller crow that their home sold before the sign could even go up. But in real estate, as with most other areas of life, comparing yourself with someone’s else’s experience is a setup for upset.

Work with your agent to get a good understanding of the average length of time a home in your area stays on the market, and use that as a benchmark or signal that it might be time to revisit pricing or otherwise course-correct your home selling plan of action. In the meantime, understand that while your task is to market broadly, your ultimate success at this endeavor of home selling only requires that one qualified buyer fall in love with your home – so don’t get discouraged or panic while your agent goes about the process of exposing your property to the market and the population of local buyers.

This fundamental truth of real estate also brings up one more success factor that is well within your control: make a commitment to only show your home in its very best light. Don’t slack off on the cleaning and clutter-clearing just for this one showing or that one: you don’t know which of the buyers who comes to see your home will be ‘the one,’ so make sure your home’s smell, preparation and presentation shines for all prospective buyers who come to see it.

2. Facing reality takes courage, but is less painful than the alternative

One of my favorite authors of all time, Dr. Henry Cloud, writes in one of my favorite books of all time, Integrity: The Courage to Meet The Demands of Reality (HarperCollins, 2006), that the definition of integrity is the courage to see and face reality. Yes: courage.

  • Facing the reality that your home needs a serious investment in sprucing, cleaning and staging before it goes on the market might take courage.
  • Facing the reality that your home might be worth less than you hoped, and that listing it at your fantasy price is a setup for failure can also take courage.
  • Facing the reality of the feedback from buyers and buyers brokers who have seen your home and passed on it; That definitely takes courage.

But here’s the thing about integrity and exercising the courage to face all these realities: they empower you to do something to change your reality and dramatically increase your home’s sale-ability. And here’s the other thing: if you don’t face these realities, 9 times out of 10, at some point, ‘attention will be paid’ (to quote Dr. Cloud).

That simply means that you can pay attention to the blind spots about your home’s readiness and pricing and marketing up front, when your agent begs you to, or you can pay attention to them later, when your home fails to sell and you’ve gone through all the stress and drama of showing it and listing it and you’re getting low ball offers from buyers who assume you must be desperate.

Facing such realities before your home ever goes on the market might take courage, and might be a little painful, but it’s much less painful and costly than allowing yourself to keep living in fantasy land.

3. You have the power to prevent much of what you fear

Fear is often the result of feeling powerless over your fate. When the fate we’re talking about is the speed and price of the sale of your largest asset, perceiving yourself to be at the mercy of the market can give rise to fear at a very intense level. Here’s the good news: feeling powerless about selling your home is only perception.

The truth is that you have a great deal of power to influence the outcome of your home’s sale.

Only you can:

  • Take a deep-dive into your financials to understand whether you can afford a move up – or whether you need a move down – and how much you can afford to spend on housing after your sale
  • Make the ultimate decision about when to sell and when to stay put
  • Find, vet and select the just-right agent for you and your home (our Find an Agent tool can help you get started, as can asking your friends and colleagues who love their agents)
  • Paying attention to and understanding the comparables and making a reality-based pricing decision
  • Do the work of getting your home prepared for sale – and make the final call about what work to do and what to leave for your home’s next owner
  • Provide abundant access to your home for buyers who want to come see it – and make sure it’s buyer-ready before every single showing
  • Course-correct your pricing, marketing or property preparation decisions as needed based on feedback from the market
  • Make the final negotiation decisions when you do get an offer, in order to get into contract
  • Cooperate with your home’s buyer, appraiser, inspectors, contractors, escrow providers and even your local authorities to get your home sale transaction closed smoothly

Every time you get the feeling that things are spiraling out of your control, think on these things and all the other ways you actually do have control over your home’s sale and how it turns out. And loop your agent in: experienced agents can often propose alternative solutions to almost any problem that might not otherwise even occur to you, especially during your first experience selling a home.

SELLERS: What causes you anxiety around selling your home’ How do you deal with it’

EXPERIENCED SELLERS: What did you do differently during your second (or third, or fourth) time selling a home than
you did on the first go-round.

Selling your first home can feel a lot like a real estate roller coaster: it has lots of twists and turns — and even some points where you just hold your breath and wait to see how things turn out. However, you have more control over this wild ride than you may realize. Here are a few facts that can minimize the anxiety and maximize the outcome of your first home-selling experience.

The Place in a House You Never Thought to Stage

By Melissa Dittmann Tracey, REALTOR(R) Magazine

No detail is too small for a home buyer. And while you’re making sure the kitchen counters are decluttered and sparkling clean, you might want to take a closer look in the refrigerator too, particularly if it’s staying with the house. The buyer likely will be. And what will they see when they open the doors?

Over-stuffed, sticky shelves? Expired veggies that are growing a friend? Vile smells?

The contents of a seller’s fridge may say a lot about a home owner. It may even have the potential to leave a potential buyer with a negative impression.

The New York Times recently devoted an entire article to a place often overlooked in real estate showings: The refrigerator.

When writer Richard Samson with The New York Times was getting ready to sell his apartment, he suddenly became alarmed at the contents of his refrigerator. “From the perspective of the nervous buyer, I realized that my freezer contents alone had the potential to terrify and repel: vodka; century-old, virtually empty ice cream containers; more vodka, and then those mysterious foil-wrapped parcels of who-knows-what.”

Samson realized he needed to clean up his ways. When prospective buyers opened his refrigerator, he wanted to send a sophisticated vibe: He filled his refrigerator with freshly squeezed orange juice; 9-ounce glass bottles of Ronnybrook milk; bright red watermelon chunks; black olive Tapenade; and two bottles of champagne strategically placed on the bottom shelf.

OK, but there’s limit to just how far he would go. He realized that when contemplating buying burrata for $8 for a small container. “There’s a fine line between appearing cosmopolitan and actually looking like a fool,” Samson wrote. “Besides, I can’t risk buyers’ thinking I have money to burn on mozzarella, unless I’m prepared to attract an array of low-ball bids.”

What’s inside your sellers’ refrigerator? Do your sellers need a fridge intervention? Ask them for a drink and then sneak a peek!

It may be a good time to remind your sellers that if the refrigerator is staying with the house, buyers often will take a look inside, and impressions count. Encourage them to clean out their refrigerator. Toss out the expireds and those items that may have been hiding in the back. Clean off the shelves so they sparkle. And possibly even add a few touches, like a bowl filled with colorful fruit or gourmet mustards and condiments. After all, presentation is everything, even inside the refrigerator.

No detail is too small for a home buyer. And while you’re making sure the kitchen counters are decluttered and sparkling clean, you might want to take a closer look in the refrigerator too, particularly if it’s staying with the house. The buyer likely will be. And what will they see when they open the doors?

Make Sure Your House Sells!

Choose the Right Sales Associate

While many people use a friend or relative’s referral to select a sales associate, it is smart to interview many prospective agents. Invite several sales associates to show their listings presentations. Pay attention to how they plan to market the home, and find out the reach of their company’s Web site. Also, make certain they plan to list the home on the multiple listing service (MLS) and inquire about how broad their real estate contact network is.

Do The Homework

Ask a real estate sales associate for a written comparative market analysis (CMA). This will provide a list of recent sales prices of similar homes in the area (with comparable numbers of bedrooms, baths, square footage and lot size), the asking prices of homes currently for sale nearby and other important information. Then a sales associate will provide a professional estimation of a legitimate selling price.

Take the Emotion Out of It

While the seller likely has great affection for the home, the sales associate will not set the price based on the seller’s emotion. Instead, he or she will evaluate the location, condition and size of the home. A house in a secluded, exclusive area may appeal to some, while others will want to be closer to schools, shopping and health care facilities. What is the physical condition of the home? Is it a fixer-upper? Does it make a good first impression (the ever important curb appeal)? Will it appeal to a growing family, or is it better suited to empty nesters?

Determine If It Is a Buyers/Sellers Market

Home inventory, mortgage interest rates and the economy play a role in determining whether the buyer or seller has a negotiating advantage. Interest rates remain at historically low levels even as the economy shows signs of improving, putting buyers in a good position to shoulder “good” debt of homeownership.

Do the Math

Do not forget to figure in closing costs, legal fees and other selling expenses when determining the selling price. The sales associate should be able to provide cost estimates, and negotiate with a potential buyer to ensure a good sale price.

Give It the Once Over

There is one more step to ensure that the house sells for your price, or more. Do as much as possible to improve the home’s appearance: touch up the paint, fix leaks, seal any cracks, clean up the clutter, and eliminate pet odors. The house has only one chance to make a first impression.

Coldwell Banker shows you how to make sure that your home sells at the right price.

Establishing a reasonable and profitable listing price for a home is perhaps the biggest challenge for every home seller. Before coming to a final figure, many sellers ask themselves: “That home down the block went for a lot; can I just price my home in the same ballpark?” “Can I jack the price up in a hot market?” These and many other factors must be considered before settling on a listing price. The professionals at Coldwell Banker Pro West recommend taking the following steps before setting an asking figure.

Tips for Avoiding Foreclosure
Are you having trouble keeping up with your mortgage payments? Have you received a notice from your lender asking you to contact them?

Toll FREE (800) 569-4287 | TTY (800) 877-8339

If you are unable to make your mortgage payment:

1. Don’t ignore the problem

The further behind you become, the harder it will be to reinstate your loan and the more likely that you will lose your house.

2. Contact your lender as soon as you realize that you have a problem

Lenders do not want your house. They have options to help borrowers through difficult financial times.

3. Open and respond to all mail from your lender

The first notices you receive will offer good information about foreclosure prevention options that can help you weather financial problems. Later mail may include important notices of pending legal action. Your failure to open the mail will not be an excuse in foreclosure court.

4. Know your mortgage rights

Find your loan documents and read them so you know what your lender may do if you can’t make your payments. Learn about the foreclosure laws and timeframes in your state (as every state is different) by contacting the State Government Housing Office.

5. Understand foreclosure prevention options

Valuable information about foreclosure prevention (also called loss mitigation) options can be found online.

6. Contact a HUD-approved housing counselor

The U.S. Department of Housing and Urban Development (HUD) funds free or very low-cost housing counseling nationwide. Housing counselors can help you understand the law and your options, organize your finances and represent you in negotiations with your lender, if you need this assistance.
Find a HUD-approved housing counselor near you or call (800) 569-4287 or TTY (800) 877-8339.

7. Prioritize your spending

After healthcare, keeping your house should be your first priority. Review your finances and see where you can cut spending in order to make your mortgage payment. Look for optional expenses–cable TV, memberships, entertainment–that you can eliminate. Delay payments on credit cards and other “unsecured” debt until you have paid your mortgage.

8. Use your assets

Do you have assets–a second car, jewelry, a whole life insurance policy–that you can sell for cash to help reinstate your loan? Can anyone in your household get an extra job to bring in additional income? Even if these efforts don’t significantly increase your available cash or your income, they demonstrate to your lender that you are willing to make sacrifices to keep your home.

9. Avoid foreclosure prevention companies

You don’t need to pay fees for foreclosure prevention help–use that money to pay the mortgage instead. Many for-profit companies will contact you promising to negotiate with your lender. While these may be legitimate businesses, they will charge you a hefty fee (often two or three month’s mortgage payment) for information and services your lender or a HUD-approved housing counselor will provide free if you contact them.

10. Don’t lose your house to foreclosure recovery scams!

If any firm claims they can stop your foreclosure immediately and if you sign a document appointing them to act on your behalf, you may well be signing over the title to your property and becoming a renter in your own home! Never sign a legal document without reading and understanding all the terms and getting professional advice from an attorney, a trusted real estate professional or a HUD-approved housing counselor.

Keep your home by working with your lender or a HUD approved counselling agency.

Check out these great articles on real estate
Link to Inman News

What home sellers don't know can hurt them

Preparing your home for sale, figuring the sale price, finding a qualified buyer, negotiating, closing and finally, moving. These are just some of the chores that will get your head spinning when selling your home. In today’s market, using a real estate agent is almost a necessity, and getting a licensed agent into the process early is the first step to a smooth transaction.


Home sellers need the know-how of an experienced real estate agent to get the job done right, according to Marlene Ginsberg, a Sales Associate from Coldwell Banker Residential Brokerage Parsippany (N.J.). It’s the real estate agent’s job to know the neighborhood, school system and other features that affect the value of a home, said Marlene. We use this knowledge to help homeowners figure out the best price for their home and what type of buyers to attract.

Setting the sales price can be a real balancing act and is not always easy. If the price is too low, you can lose money; if it’s too high, it can take too long to sell. An experienced real estate agent can help you balance all of these factors, including neighboring property values, improvements you’ve made, the current housing market and how soon you need to seal the deal.

As important as setting the right price for your home is the development of a customized marketing plan. The marketing plan is what really sets a real estate agent apart from discount brokers and for sale by owners, and is designed to bring a multitude of potential buyers to your doorstep.

The marketing plan shows the real value of using a full-service real estate agent, Marlene explains, Home sellers who try to do the job on their own don-t have as many options. For instance, they can’t list the property with the Multiple Listing Service, in which the listing is shared with other real estate agents. Plus, after being in this business for a while, real estate agents become good matchmakers in connecting the right home with the right buyer.

Some of the marketing tools savvy real estate agents use are newspaper ads, Open House events and, of course, Web site listings.

The Sales Contract

Finding a buyer is only the first part of a real estate agent’s job, according to Dan Parker, Principal Broker at Coldwell Banker / Kennon, Parker, Duncan & Key in Columbus, Georgia.

Negotiation, from agreeing on a final price to writing the sales contract, is the next step. The details of the contract are very important, and if not handled properly, can put the seller back to square one, costing time and money.

It’s very important that the seller is protected by the sales contract, said Dan. The buyer can back out of a contract, or even worse, sue the seller if the contract isn’t prepared properly. And, extenuating circumstances – such as the buyer needing to sell their existing home first – can further complicate the contract process.

Sizing Up The Buyer

An experienced real estate agent can also help you size up a potential buyer to make sure they are able to go through with the sale. An experienced real estate agent may consider mortgage pre-approval, past experience and the background of the buyer to help you decide if an offer is solid. This will save you time and may possibly avoid having to start over in the sales process.

The last thing you need is a buyer who backs out of the deal before closing, said Randy Freed, Broker Associate from Coldwell Banker Residential Brokerage, Santa Barbara and Santa Ynez Valley (Calif.). Consider the amount of the buyer’s down payment, the amount they need to borrow and their ability to qualify for a mortgage. Finding a good buyer is as important as getting the right price for your home.

Less Headaches

Selling a home can be an emotional experience and working with a real estate agent can reduce some of the stress, save valuable time and give you peace of mind that the agent is taking care of the details, said Randy.

Home-sellers can also take advantage of the Coldwell Banker Concierge program to get help in finding vendors and scheduling home services.
A Coldwell Banker Sales Associate can help you manage the sale of your home through every step of the process. Visit to find a local Coldwell Banker office or Sales Associate, search through more than 200,000 Coldwell Banker property listings, or find other useful tips and information.

This has been provided for informational purposes only. The views and opinions set forth in this newsletter are not necessarily the views and opinions of Coldwell Banker Real Estate Corporation. You should always consult with your own adviser when dealing with any of the issues visited herein.

Why Using a Real Estate Agent is a Necessity